Director, Digital Marketing
Christina is a Career Transition Digital Coach with the Leets Consortium headquartered in Irvine, California. Christina has 9 years of Digital Marketing experience specializing in branding within the entertainment industry.
Beginning her career at a digital start-up agency, Christina managed client services for accounts like NBC, Wicked the Musical, and Land Rover while working closely with digital production teams to create websites, games, videos, and online ad banners. Christina then developed her social media experience working in product development marketing at MySpace targeting over 30 products for moms, kids, and musicians. As her passion grew for the entertainment industry, Christina transitioned to Sony Pictures leading digital creative strategy for all online executions for films like Men in Black 3 and Skyfall. Wanting to learn more about entertainment marketing within the travel industry, Christina took a role managing Digital Marketing for Disneyland and Disney California Adventure giving her the opportunity to market the opening of Cars Land as well as the first ever 24-hour event within the Disneyland Resort. Christina was then recruited to lead Digital Marketing at Mattel focusing on the Girls' portfolio for brands like Monster High and Polly Pocket allowing crucial development of consumer product marketing. Christina most recently returned to the Walt Disney Company and is currently managing Digital Marketing at Walt Disney Studios for Pixar, Disneynature, and select live action films.
With this experience developing brand presence for several Fortune 500 companies, Christina helps executives and professionals in career transition to develop their personal digital brand. Her skills can help accelerate the career transition process in meaningful and measurable ways.